VISION
Driving UX Strategy & Vision Thru Product Ecosystems
Specializing in brokering symbiotic relationships between businesses and the users they serve by helping teams turn complex problems into intuitive and user-driven solutions.
Method
MY Periodic Table of Practices
On the right, you will see a list of practices, deliverables, and applications. I have over 16 yrs of experience practicing UX research, designing digital products and building design systems.
Do you a skill set you need on your team? Reach out so we can chat and find out how I may be of value to your team!
Ux
User
Research
Pd
Product
Design
Cx
Customer
Experience
DT
Design
THinking
fg
FIGMA
DS
Digital
Strategy
DW
Digital
Whiteboard
UT
USER
TESTING
Ad
Adobe
Creative
AG
Agile
UT
USER
TESTING
DV
DATA VISUALIZATION
UI
Interface
Engineering
USERS
Focus
on User Centric Discovery & DESIGN
I partner with product and research team to understand your users, connect qualitative and quantitative data to Identities, and translate business insights into compelling experiences for critical platform capabilities
Skills
SKILLS IN RESEARCH & DISCOVERY
WORK
A History of Experience in User Experience
Throughout my career, I have managed creative and cross-functional teams as large as 20, which included UX Researchers, Product Designers, Graphic Designers, Design Interns, and Front End-Developers.
I have also successfully launched over 30+ projects, involving a variety of industries, that ranged from native mobile apps, SaaS/PaaS products, B2B enterprise-level applications, and AI/Machine Learning platforms. Do you have an opportunity?
CASE STUDIES
Making the case
for discovery & design
with case studies
Finance
Case Study
A Deep Dive Exploration into the Discover API Center
Discover is one of the largest financial firms in the world. I had the unique opportunity to conduct a 3 week long study into the API center and with the help of their users, arrived at a staggering conclusion.
Data
Case Study
A Digital Toolbox for Marketing Campaign Management
V12 Product Platform(VPP) is a suite of applications that allows users to browse, purchase, modify, and filter leased data. Users can create and deploy marketing campaigns and monitor performance by leveraging its powerful ai model to predict customer behavior.
COMM
Case Study
Frictionless guide to becoming an At&T customer
Learn how I helped develop the ideal, frictionless self-service customer experience strategy, that helped businesses get from inquiry, information on the products that best met their needs thru payment and support.
FOOD
Case Study
Bringing The Outback Straight to your home dinner table
This project was strategic pre-pandemic research and implementation by Bloomin’ Brands, for their Outback Steakhouse, Carrabba’s Italian Grill and Bonefish Grill restaurant franchises, to pilot order delivery from kitchen to home dinner table.
