BENEFITS OF UX ENABLEMENT
The benefits of having a research
& discovery enabled team
What is the difference between UX and UI?
UX and UI design are terms that go together as often as ham and cheese. Together, they can create a great user experience (UX) or a lousy one (LUX). User experience and user interface design are both important factors in the usability of a product for consumers.
What is good UX?
Good UX will dictate how people feel about their interaction with the product. User experience (UX) is the measure of the quality of the interaction between a customer and the company’s products or services.
Why is UX so important to the consumer market?
The experience is what consumers will pay for, whether they are aware of it or not, UX is how they will interact with your business. UX plays an integral role in the development of products that consumers enjoy and use.
Benefits of having a UX-enabled product team…
People are the most important asset in a company. While it may sound like a cliche, this is especially true for product teams.
How can a company enable UX within product teams?
Research and design processes are the core of the product team’s success. To bridge the gap between these two departments effectively, a structured process is required.
Which UX methodology would you recommend?
There are many hands-on toolkits for user experience enablement that provide an overview of the best practices and methodologies to use in various stages of a project.
Check out my most recent case studies,
product designs, brands designs and strategies portfolio samples.
API Center User Experience Improvement Case Study
A six month long engagement into Discover’s API Enablement and Standardization Discovery Research. In this case study we take a look into this deep dive exploration…
AT&T national business omni mid-market CX strategy experience
The AT&T national business customer experience transformation initiative is a multi-year project examining the opportunities and challenges that…
Believer in design before code & user-driven research…
Are you planning a retro before moving forward with a product cycle? I partner with UX and design teams to validate the decisions reserved for any upcoming…