Yinnette Olivo

Lead Principal CX/UX/Product Strategist, Researcher & Designer

Sep 2021 – Present

As a UX design Subject Matter Expert (SME), my primary functions include providing expertise and guidance on UX design principles, methodologies, and best practices to team members and stakeholders. I also conduct user research and usability testing to inform design decisions, and create user flows, wireframes, prototypes, and high-fidelity mockups. In addition, I collaborate with cross-functional teams, such as product management and engineering, to create content for best practices and ensure that the final product meets user needs and business objectives. I also mentor junior UX designers and contribute to the ongoing development of the UX design team. To stay current in my field, I stay up-to-date with the latest UX design trends and techniques, and share this knowledge with the team.

For Discover, I am responsible for managing The Discover-y Research Group and the THINK Guild, which focus on UX/CX, product design, and strategy. I also lead the API Rework Initiative and provide best practices training to the Discover UX/CX teams. In addition, I host the DTA podcast xPods: Conversations on Experiences. In this role, I utilize my strong leadership skills and expertise in research, product design, and strategy.

Sr. Manager CX/UX Digital Strategy & Design

Feb 2020 – Jul 2021

As a Sr. Manager of CX/UX Digital Strategy & Design at V12 Data, a leading provider of Automotive/Dealership and New Home Buy data, I was responsible for helping develop the Mid-Market OmniChannel Self-Service CX Strategy, which aimed to decrease friction and reduce the number of possible human interactions throughout the LBGUPS journey by at least 80%. I also led efforts to help increase the sales team’s close rate by contributing to the segmentation data model and performing a strategic data analysis based on existing customers. Additionally, I designed a Salesforce UX workflow that delivered improved leads to the sales team, resulting in a 15% increase in the close rate.

This role required knowledge of big data interpretation and visualization, digital workplace transformation, and process improvement, as well as a keen ability to identify value propositions and insights from data.

Director Of User Experience & Product Design

Nov 2017 – Dec 2019

As the Director of User Experience & Product Design at SiteZeus, a company that provides Franchise Location Intelligence driven by DigData and AI, I was responsible for managing key products and leading the development and implementation of new AI/Predictive features, including Customer Segmentation™ and Polygons. These efforts contributed to a 12% increase in revenue for the company over the course of a year. I also worked closely with the CEO to develop a product roadmap and introduce A-List client testers to participate in product validation. Under my leadership, I grew the product team from 1 to 5 product designers/UI developers, and managed the ideation and integration of new datasets into our solution. This role required me to use my ability to develop new product features from limited information and work in a fast-paced, ever-changing environment. I also had the added responsibility of managing effort/payoff and developing the skillsets of entry-level team members.

Principal II UX Research & Design Product Consultant

Aug 2014 – Dec 2017

• Led and trained multidisciplinary teams of researchers, designers, and UX evangelist team members
• Promoted a culture of curiosity, empathy, and problem-solving while practicing servitude leadership and empowering my teams’ professional growth thru independent training initiatives.
• Led deep dive analysis of client experiences across devices and platforms and developed digital strategies to improve navigation and reduce user friction throughout their applications. 
• Secured additional contracts totaling over 1.5 by growing my relationship with the client and looking for opportunities within my existing project.

International Academy of Design and Technology

Bachelor’s Degree, Design and Visual Communications

Sep 2021 – Present

Charlotte High School

Diploma, Web Design & Development

Sep 1999 – May 2003