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My mission

Specializing in brokering symbiotic relationships between businesses and the users they serve by helping teams turn complex problems into intuitive and user-driven solutions.

Because consumers/customers are the life force of the products we help to build, they will always be the compass that informs us in which direction we need to go as solution providers. Therefore, we must always and often turn to them for guidance.
As an expert strategist working within a team, I wield user experience, agile, design thinking, and more as tools to help carve out the path for our development teams to cement…streamlining the customer’s road to satisfaction and delivering results for stakeholders.


Work History

Technology, Capabilities & Innovation

Lead Principal CX/UX/Product Strategist, Researcher & Designer

Sep 2021 – Present

As a UX design Subject Matter Expert (SME), my primary functions include providing expertise and guidance on UX design principles, methodologies, and best practices to team members and stakeholders. I also conduct user research and usability testing to inform design decisions, and create user flows, wireframes, prototypes, and high-fidelity mockups. In addition, I collaborate with cross-functional teams, such as product management and engineering, to create content for best practices and ensure that the final product meets user needs and business objectives. I also mentor junior UX designers and contribute to the ongoing development of the UX design team. To stay current in my field, I stay up-to-date with the latest UX design trends and techniques, and share this knowledge with the team.

For Discover, I am responsible for managing The Discover-y Research Group and the THINK Guild, which focus on UX/CX, product design, and strategy. I also lead the API Rework Initiative and provide best practices training to the Discover UX/CX teams. In addition, I host the DTA podcast xPods: Conversations on Experiences. In this role, I utilize my strong leadership skills and expertise in research, product design, and strategy.

Technology & Data Operations

Sr. Manager CX/UX Digital Strategy & Design

Feb 2020 – Jul 2021

As a Sr. Manager of CX/UX Digital Strategy & Design at V12 Data, a leading provider of Automotive/Dealership and New Home Buy data, I was responsible for helping develop the Mid-Market OmniChannel Self-Service CX Strategy, which aimed to decrease friction and reduce the number of possible human interactions throughout the LBGUPS journey by at least 80%. I also led efforts to help increase the sales team’s close rate by contributing to the segmentation data model and performing a strategic data analysis based on existing customers. Additionally, I designed a Salesforce UX workflow that delivered improved leads to the sales team, resulting in a 15% increase in the close rate.

This role required knowledge of big data interpretation and visualization, digital workplace transformation, and process improvement, as well as a keen ability to identify value propositions and insights from data.

AI & Predictive Analytics

Director Of User Experience & Product Design

Nov 2017 – Dec 2019

As the Director of User Experience & Product Design at SiteZeus, a company that provides Franchise Location Intelligence driven by DigData and AI, I was responsible for managing key products and leading the development and implementation of new AI/Predictive features, including Customer Segmentation™ and Polygons. These efforts contributed to a 12% increase in revenue for the company over the course of a year. I also worked closely with the CEO to develop a product roadmap and introduce A-List client testers to participate in product validation. Under my leadership, I grew the product team from 1 to 5 product designers/UI developers, and managed the ideation and integration of new datasets into our solution. This role required me to use my ability to develop new product features from limited information and work in a fast-paced, ever-changing environment. I also had the added responsibility of managing effort/payoff and developing the skillsets of entry-level team members.

Enterprise Consulting

Principal II UX Research & Design Product Consultant

Aug 2014 – Dec 2017

  • Led and trained multidisciplinary teams of researchers, designers, and UX evangelist team members
  • Promoted a culture of curiosity, empathy, and problem-solving while practicing servitude leadership and empowering my teams’ professional growth thru independent training initiatives.
  • Led deep dive analysis of client experiences across devices and platforms and developed digital strategies to improve navigation and reduce user friction throughout their applications. 
  • Secured additional contracts totaling over 1.5 by growing my relationship with the client and looking for opportunities within my existing project.



International Academy of Design and Technology

Bachelor’s Degree, Design and Visual Communications

Sep 2021 – Present

Charlotte High School

Diploma, Web Design & Development

Sep 1999 – May 2003


Skills and Qualifications

UX & Design Leadership


Digital Strategy & Design


Engagement & Insights


Enablement & Capabilities


Product Development


Agile & Scrum Methodology


SixSigma & Design Thinking


Discovery & Research


Strategic Partnerships

Power BI
Adobe Suite
Microsoft O365


Client & Employee References

“She knows industry design and user experience standards like the back of her hand and can lay the foundation for a scalable product designs and front end code patterns. She is an artist and engineer in one and will make your product just as functional as she will make it beautiful. She can design and develop!”

Hannibal BaldwinCEO of SiteZeus

“Proactive, ambitious, committed and broadminded perfectionist. Yinnette never refuses you when you ask her for help. She is ready to deal with difficult situations and solve the problems on time. She always takes care of the job. Yinnette possesses a winning combination of solid tech skills and business sense, I learned a great deal from her.”

Brad NewmanLead Engineer at iFit

“She is passionate and creative but also flexible and open to alternate ideas and collaboration. Her creative talent, proficient in CSS and jovial nature have made her a valued and respected team member.”

Christina KravatasDirector, Communications at PwC

“Yinnette has an aptitude for aesthetics. Her deep understanding of client needs makes her stand out from the countless UX developers/SMEs on the market. She doesn’t just design and create something that looks visually pleasing, but he also makes sure the over all UX is streamlined and intuitive.”

RJ PalomboDirector of Solutions Architecture

“When you go over to talk to her, she has three instant ideas for the problems you bring her and has prototyped one of them before you have managed to get back to your desk. Yinnette's other secret sauce is making everyone else in her team better.”

John DuncanFounder of 64 Labs

Check out my most recent case studies,
product designsbrands designs and strategies portfolio samples.

API Center User Experience Improvement Case Study

A six month long engagement into Discover’s API Enablement and Standardization Discovery Research. In this case study we take a look into this deep dive exploration…

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AT&T national business omni mid-market CX strategy experience

The AT&T national business customer experience transformation initiative is a multi-year project examining the opportunities and challenges that…

View Case Study

Believer in design before code & user-driven research…

Are you planning a retro before moving forward with a product cycle? I partner with UX and design teams to validate the decisions reserved for any upcoming…

About the Research Process