Design Thinking helped us learn ParkSwap is the solution for finding parking in the city
Offering a parking crowdsource digital exchange which provides near cost neurtral alternative to public parking in metro areas.
Design Thinking Sessions
Who are our users?
Our users examined are a customer experience of the spot seeker and the spot swapper.
Our experience is based on a scenario beginning with the seeker and a series of occurrences that lead up to our personas using the app to exchange parking spaces. This is their story.
The Users Challenge
The seeker persona, as the primary user of this app will use this application to search for a parking spot. While in use, they may be asked to enter a series of parameters including location and radius allowance of their search area.
Authentication with a phone number ensures user verification for user security purposes and also adds an aspect of convenience. A user does not have to memorize a password to gain access to the app.
Searching for a SPOT
Users who are seeking are presented with the option to either enter their location manually for privacy or leverage the GPS capabilities of their mobile phone to id their location automatically. After they are able to set a boundary in order to direct the app to search for parking within the radius of that boundary.
Found a SPOT
If a spot is found, the user is redirected to the map application of their choice and will be given GPS instructions on how to arrive at the location where the parking space and its current occupant will be waiting for them. Simultaneously the user with the spot available will be instructed to wait for the seeker to arrive.
Rate the SWAP
After the swap happens, the user may choose to return to the application and rate their experience. The rating screen will appear if the any one of the users indicate the swap happend or the swap times out.
Tip your Swapper
The seeker may choose to tip after rating the swapper via one of the many popular cash applications such as Venmo, Cashapp, Zelle, or any other available.
The swapper persona, as the secondary user of the app will use this application to sell a parking spot. While in use, they may be asked to enter a series of parameters such as their location, and possibly a timeframe they are willing to wait for a seeker to arrive.
This swapper user chose to manually enter their location details. The address the user has to be validated to ensure accuracy. The user may
Pick a Seeker
This swapper is presented with an selection of users seeking to swap with them. The swapper will select the best option based on their location, eta, rating, tip, etc. Once the swapper makes their selection, the swappers location is shared with the seeker, and the swapper receives description of vehicle and is told to wait for their arrival.
Rate the Seeker
After the swap happens, the user will receive a message praising the swap. They receive their payment via the app or any other payment app. The rating screen will appear if the any one of the users indicate the swap happened or the swap times out.
ParkSwap will be a solution that fills a need. Users will always opt for any solution that offers convenience. ParkSwap will lead in the area of offering free crowdsourced alternatives to paid parking. Users will be able to park closer to businesses and work without having to pay the high prices of public parking facilities.
Check out my most recent case studies,
product designs, brands designs and strategies portfolio samples.
API Center User Experience Improvement Case Study
A six month long engagement into Discover’s API Enablement and Standardization Discovery Research. In this case study we take a look into this deep dive exploration…
AT&T national business omni mid-market CX strategy experience
The AT&T national business customer experience transformation initiative is a multi-year project examining the opportunities and challenges that…
Believer in design before code & user-driven research…
Are you planning a retro before moving forward with a product cycle? I partner with UX and design teams to validate the decisions reserved for any upcoming…