The Discovery & Research Workgroup is a team dedicated to conducting research and product discovery to reduce uncertainty around solutions to pain points. By focusing on user-driven design, the team ensures that the end-user is at the center of the product development process.

The workgroup understands that discovery is not a one-size-fits-all approach and therefore, adapts the process to fit the specific problem at hand. This allows them to identify areas that may require additional concentration, focusing on personas and their individual needs to create tailored experiences that work for the specific audience. This approach ensures that even if the goals vary from user to user, everyone is getting what they need from the product.

In summary, the Discovery & Research Workgroup is an essential team that plays a vital role in the success of the product by understanding the needs of the end-users and providing tailored solutions that meet their needs.

The API Center serves its intended purpose, however, during user interviews, it was identified that there were some limitations and pain points associated with the tool. Users expressed frustration with the limited functionality and difficulty in navigating the tool. Pain points included issues with discoverability, difficulty in task prioritization and documentation.

Based on the feedback received during the interviews, it was clear that users desired a reduction in friction, integration with other tools, an easier testing process, simplified navigation, and a collaborative environment for API management and versioning.

One of the main challenges identified was the issue of discoverability. To address this, a strategic digital marketing strategy was developed to increase awareness of the API Center and drive adoption.

The goal is to make the API Center a single source of truth for all internal API needs, easily accessible and user-friendly for all users.

What are personas?

Personas are fictional characters that represent a specific group of users or customers. They are based on real user data and research and are created to provide a detailed understanding of the target audience. Personas are characterized by their demographics, goals, pain points, and behaviors, and are used to inform the design and development of a product or service.

Why are they important in UX research?

Personas are important in UX research as they provide a consistent and detailed understanding of the target audience. They help to identify the needs and preferences of users, allowing the design and development team to create solutions that meet those needs. Additionally, personas can provide empathy and insight when discussing features and product changes, making it easier to make decisions that align with the user’s needs. The use of personas in UX research can help to improve the overall user experience and increase user satisfaction.