Yinnette Olivo is a Product Leader and UX Expert based in Tampa, FL, with over 20 years experience in the tech industry.

From cool idea to insanely great product


I am available for consulting, Feel free to call or text me at +1 813 484 2417 or email at


Understanding Users and Solving their Problems

Did you know that design can never be finished because there are always new insights to uncover? It is important, as companies, it is important to understand the value and process methodology is an iterative process of identifying actionable pain-points and how to solve them.

The importance of giving users what they want by building what they need.

User experience is a term or concept that has been used over the years to refer to the feeling users have when interacting or using different products and services. This is an overarching term that can cover many things, from how consumers use a product to how easy to use and accessible a product is, and the relevance of product content displayed.

User experience can also be described as the ease at which users navigate products and services and their experience when doing so. This involves direct interaction with the product or service and how it helps complete tasks or satisfy needs.


How do you do this and why is the user experience process important?

The user experience (UX) process methodology can be divided into four broad stages; user research, design, testing, and launching or implementation. The UX design process methodology follows this order. However, it is important to understand that the UX process methodology is an iterative process, meaning it must be repetitive.

We understand that a design can never be finished because there are always new insights to uncover, strategies to reevaluate, and decisions to be made. We should also expect revisiting and repeating various steps in the UX process methodology to optimize and improve UX designs.

Within every stage of the UX process methodology, there are many steps that a UX designer needs to take to enhance user experience with products, services, apps, or websites. These steps are discussed below in detail.

The global recipe for Design Thinking
Driven Discovery that works every time!

So tell me about yourself…
My name is John Doe, I am the manager for the team. I make sure that everyone has what they need to get their tasks done. I also am tasked with… 
Do you mind showing me how your day starts and while giving me a walkthrough the app, please?
Sure thing, give me a sec to secure my screen and close windows with private customer information.
Thank you. Share when you’re ready.


User Interviews

Crucial Conversations to Understand the User

User interviews cover almost all user-related topics. They are used to gather information on users’ feelings, motivations, daily routines, or how they use various products. During these, users often are anxious, over-zealous, or reluctant to share information.

As the interviewer, it is up to me to leverage sympathy to make a connection, make them feel comfortable, and extract the information that is relative, uncovering pain points.



Find the users who use the product

What are user personas for and why should we use them? Where do we start when creating one? A persona, a representation of your product’s base/user, a powerful too used to gain critical insights into the target audience journey, habits and preferences. It is a fictitious profile that serves to help teams work to create the optimal experience.

Ideal personas contain drivers, scenarios, and qualifiers that help place a user in a distinct situation, with a unique problem, that we then proceed to solve.

John Doe


“It’s hard to do each task individually and There isn’t a way to tell who is active or inactive on the app”

Daily Tasks
  1. Peer reviewing all of the submissions
  2. Helping the team stay on track
  3. contributing to some of the major changes
  4. Creating and managing all the users and new accounts
  1. Get all of the submissions done for the day
  2. Provide every team member support when they need it
  3. Ensure that submissions are correct
  1. A lot of manual work
  2. Unable to limit access for specific users 


Journey Maps &
Story Storyboards

Put yourself in the user's shoes

Ok, so we know who our users are. Now what? Well, depending on the particular challenge you will most benefit from creating either/or a journey map or a story board. These are both workflows that outline the users steps in navigating either a challenging event or process. They tell the story of a user experiencing a scenario in which they consume information, process the information and take action based on what is happening or what they are seeing. 

Journey mapping and story boarding are a great ways to creatively gather any roadblocks in a journey or experience, and ideate solutions to move users forward in their quest to get a task done. This in turn will result in a list of features or services one may want to focus on and develop further, for the new experience.

Before Login
While User is Logging In
After User Logs In
After John logs into his laptop, he proceeds to open his internet browser. He navigates via a bookmark link to the app landing page, where he will click on the login button.
After clicking on login, John sees a form load on the screen with call to actions to enter username & password, a sign-in button, and finally a recover password link.
John remembers his login info, so he proceeds to enter his credentials and the he clicks sign-in.
John is taken to a Landing page which has various blocks of information relative to his tasks, customers, activity and other users activities.
0 %
Crucial to the Experience
Posting a Message

The ability to post, share, and delete messages to the activity feed.

0 %
Valuable to the User

The ability to comment an reply on post and to other users messages as a reply.

0 %
Nice to Have
Like and Share

The ability to like a post, and share the post via private message or feed.

0 %
Follow & Subscribe

The ability to follow a user, or subscribe to their content to receive notifications.


Feature Prioritization

Prioritize features based on Importance and Impact

Task prioritization is a way to leverage features in order to build effective architecture within a UI and provide users with the capabilities they need in order of importance and frequency of use. Prioritizing features helps guide order of implementation, size, performance, functionality, and placement. Key Factors for prioritizing development and design are…

  1. Frequency of Use: How often does the User, access this feature/function/tool.
  2. Importance to the User: How important is this task? Is it a large priority in the users day-to-day?
  3. Level of effort: What is the level of effort on behalf of the design and development team to develop solution?
  4. Time to implementation: How long will this take to implement?


Card Sorting

Organizing information in a way that makes sense to us

Card sorting is a research methodology that can help you discover how users understand and categorize information. In a card sorting session, participants sort “cards” containing different items into groups. Card sorting has many applications from figuring out how content should be grouped on a page, deciding how to categorize information for a content library or most commonly, layout the ideal navigation for a site.

You can use the results of a card sort to figure out how people group and name content and information. These insights can guide the research when designing or assessing information architecture to ensure it is organized in a way that makes the most sense to the audience.


MY Periodic Table of Practices

On the right, you will see a list of practices, deliverables, and applications. I have over 16 yrs of experience practicing UX research, designing digital products and building design systems.

Do you a skill set you need on your team? Reach out so we can chat and find out how I may be of value to your team!



























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