SITE UNSEEN – EPISODE 3
SHEIN Shines during Checkout
30 MIN
SHEIN is doing a few things right… the amount of promotions becomes irritating, they have a weird sizing issues and a surprisingly pleasant cart experience!
CASE STUDIES
In-depth, multi-faceted explorations customer & user experience challenges
UX RESEARCH STUDY
Discover’s API Center UX digital transformation research and discovery
A six month long engagement into Discover Financial Services’ API Enablement and Standardization Discovery Research. In this case study we take a look into this deep dive exploration into the API Center, how it is used today and identifying opportunities for improvement.
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DESIGN THINKING
Find out how ParkSwap is the solution for parking in the big city
Congestion is not a joke and has been around for years. Using the ParkSwap app, traffic would get smoother by letting drivers find parking spots faster. For the ParkSwap app, I was the lead reseacher who developed the workflows for this new idea. Working with stakeholders to map the ideal user journey that starts with needing parking to swapping. Download it Today!
READ CASE STUDYGoogle PayApple App Store
DESIGN SYSTEM
Empowering Location Intelligence with a Custom Design System for SiteZeus
As the Director of Product Design for SiteZeus, I designed and wrote the code for this custom design system using Bootstrap and Angular. Before MaterialUI, there was this. This system has streamlined our design process and improved consistency. I design and coded the code below…Check them out!
Design SystemPredictive DashboardCustomer SegmentationReportingSmart CompsLoader
CX BUSINESS STRATEGY
AT&T national business omni mid-market CX strategy experience improvement
The AT&T national business customer experience transformation initiative is a multi-year project examining the opportunities and challenges that digitalization is creating for business and society.
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SITE UNSEEN – EPISODE 2
Offering Up My Opinion on OfferUp
20 min
I take users to OfferUp.com and navigate their entire web experience. We find a huge problem towards the end of the tour, watch to learn where they go wrong.
SITE UNSEEN – EPISODE 1
Sneek-er peek at Goat.com
20 min
We go on a journey through the Goat.com experience. Watch me get upset for 20 minutes straight at the lack of actual functioning features on this site.
Check out my most recent case studies,
product designs, brands designs and strategies portfolio samples.
API Center User Experience Improvement Case Study
A six month long engagement into Discover’s API Enablement and Standardization Discovery Research. In this case study we take a look into this deep dive exploration…
AT&T national business omni mid-market CX strategy experience
The AT&T national business customer experience transformation initiative is a multi-year project examining the opportunities and challenges that…
Believer in design before code & user-driven research…
Are you planning a retro before moving forward with a product cycle? I partner with UX and design teams to validate the decisions reserved for any upcoming…
