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Learn about my life as a mom, sister,
daughter, and aunt


Hello There!

Recently, I found that I have a secret passion. I always knew I have an affinity for this, but never really noticed until recently. I like seeing professional transformations in those around me.

I guess this comes from the fact that 20 yrs ago someone gave me a chance, and now, I like helping to train and grow others, seeing them flourish and become kick-ass at what they do. I have an incessant need to see what can be, as opposed to what is. I guess that’s the UX person in me.
Thank you, Scott Toner. Who is Scott, You ask? Scott is a media manager and my first boss at Sun Coast Media Group. He gave me my first opportunity. I went to that interview with nothing on my resume other than a few independent client samples and a website or two. He saw me and saw the half-crumpled-up paper I nervously handed to him and said, “You’re hired!”. Since then, the road has been filled with bumps, falls, climbs, and comfortable AC rides. The road that is my career that is. Here is the full story.


Born in the big apple…

Im one of 5 kids, born in New York to immigrant parents from Santo Domingo in the Dominican Republic. I spent my early years in Lawrence, MA. and attended a vocational school in North Andover. There I learned welding. Yes, I actually know how to weld and precision sheet metal.

When I was 16, my parents decided to move to Florida! When I came to Florida, our family settled in Port Charlotte where I attended Punta Gorda High School, joined a step club and graduated with electives in Web Development and Design. By This time I already knew how to code HTML and CSS, and was proficient in Macromedia Dreamweaver, Fireworks and Flash.


Girl in a boys world

I met my husband in Madrid, España. I have 14 nieces and nephews, 4 beautiful children, 17 yr old step daughter, an 8 year old Basketball player, a 2 yr old with lots of energy and a 10 month old who needs to keep me in his sights or he will explode with devastation. Seriously he has attachment issues, LOL.

See bellow!

Check out my most recent case studies,
product designsbrands designs and strategies portfolio samples.

API Center User Experience Improvement Case Study

A six month long engagement into Discover’s API Enablement and Standardization Discovery Research. In this case study we take a look into this deep dive exploration…

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AT&T national business omni mid-market CX strategy experience

The AT&T national business customer experience transformation initiative is a multi-year project examining the opportunities and challenges that…

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Believer in design before code & user-driven research…

Are you planning a retro before moving forward with a product cycle? I partner with UX and design teams to validate the decisions reserved for any upcoming…

About the Research Process