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Thursday, November 3, 2023 by Yinnette Olivo


Introduction to

UX and UI design are terms that go together as often as ham and cheese. Together, they can create a great user experience (UX) or a lousy one (LUX). User experience and user interface design are both important factors in the usability of a product for consumers.

User Experience is the study of how humans interact with any device or system to accomplish a goal. User Interface design is the look of the interface that enables users to interact with a system and achieve their goals. User interface design (UI) is more about how well a website or application works to help users accomplish their goals using that site or application. It describes how the features of the product work to enable the user’s goals. 


What is good UX?

Good UX will dictate how people feel about their interaction with the product. User experience (UX) is the measure of the quality of the interaction between a customer and the company’s products or services.

UX is the first, and sometimes the only, contact point for a user with a product. A good user experience means that people understand how to use the product, enjoy using it, and are motivated to return to it. This can make all the difference between driving sales or losing business to your competitors. This means good UX is when customers walk away feeling satisfied with the product and will return if given the opportunity. 


Why is UX so important to the consumer market?

The experience is what consumers will pay for, whether they are aware of it or not, UX is how they will interact with your business. UX plays an integral role in the development of products that consumers enjoy and use.

Companies with UX-enabled product teams are the best positioned to create and innovate successful new products. Customers are looking for products that provide a meaningful experience. The product design and development teams who develop products with outstanding user experiences win in the market because they can provide the kinds of products their customers want—and the customers continue to buy them.


Benefits of having a UX-enabled product team…

People are the most important asset in a company. While it may sound like a cliche, this is especially true for product teams. 

An engaged and empathetic team will develop products that meet customers’ needs and create customer loyalty. Without an intentional strategy to build a sense of community within your product team, it’s easy to end up with an impersonal environment that fails at connecting with users. 
Having a product team that is well-versed in user-centered design can help you build products that are truly optimized for your users. In addition to being more profitable, having UX-enabled product teams produce scalable products that save money long-term because of few fixes and redesigns. 


How can a company enable UX within product teams?

Research and design processes are the core of the product team’s success. To bridge the gap between these two departments effectively, a structured process is required.

UX research and design teams can take a one-two punch approach to create an integrated approach. These tactics can help guide internal product teams in the right direction and have them working as one cohesive unit. A UX professional provides an introduction to the components of user experience research and design, explains the business drivers for applying it, and teaches design teams how they can incorporate these components into their product-development process.
They start with developing a tailored integration plan and help companies develop their UX process and framework. This plan will consist of a set of guidelines that help a company understand what they need to do to increase collaboration, minimize conflict and maximize the value of a UX research and design integration methodology. The framework provides thought leadership, decision-making tools, and implementation recommendations to help teams successfully integrate.


Which UX methodology would you recommend?

There are many hands-on toolkits for user experience enablement that provide an overview of the best practices and methodologies to use in various stages of a project.

It helps teams understand how to create a high-quality product. It covers the main steps of a successful methodology, including concepts such as defining the problem, creating personas and scenarios, gathering quantitative data, conducting A/B testing, and more.
I prefer the Nielsen Norman Guide to User Discovery and The Design Thinking framework. In these processes, every project is kicked-off with user research and customer discovery, known to most as Sprint Zero. Teams spend time understanding your users and their needs, defining the problem they are trying to solve, and prioritizing research methods most likely to help you achieve your goals. Find links to these methodologies below:

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