CASE STUDIES
Making the case
for discovery & design
with case studies
It has been a privilege to have been tasked with some challenging digital projects, from some of the nation’s well-known cutting-edge technology driven companies. Like any client looking to increase engagement, conversions and customer base, performing extensive discovery into what they want from their product was the initial step in the journey to a successful solution. Here are a few of my most recognized projects…
A Digital Toolbox for Marketing Campaign Management
V12 Product Platform(VPP) is a suite of applications that allows users to browse, purchase, modify, and filter leased data. Users can create and deploy marketing campaigns and monitor performance by leveraging its powerful ai model to predict customer behavior.
Read MoreA Deep Dive Exploration into the Discover API Center
Discover is one of the largest financial firms in the world. I had the unique opportunity to conduct a 3 week long study into the API center and with the help of their users, arrived at a staggering conclusion.
Read MoreBringing The Outback Straight to your home dinner table
This project was strategic pre-pandemic research and implementation by Bloomin' Brands, for their Outback Steakhouse, Carrabba's Italian Grill and Bonefish Grill restaurant franchises, to pilot order delivery from kitchen to home dinner table.
Read MoreThe frictionless guide to becoming an At&T national business customer
Learn how I helped develop the ideal, frictionless self-service customer experience strategy, that helped businesses get from inquiry, information on the products that best met their needs thru payment and support.
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