Turning complex problems into simple,
intuitive, and beautiful designs.
I am a product leader specializing in delivering exceptional digital experiences,
and increasing retention and engagement,
based on targeted researchand a user-centric approach.
Start by Defining the Problem Statement
Identifying a market opportunity, clearly defining the problem statement, and developing the right solution while using the problem statement as a guiding star to ensure features and functionality answer the question and are serving their intended purpose.View Process View Samples
Understanding the current process is critical. Proper research of the product is essential, along with conducting a business analysis, content audit, interviewing users, and surveying.
Who are you solving for? A question answered with well thought out personas that identify your typical user and outline their age, occupation, goals, etc, in order to build empathy.
Develop workflows, journey maps and/or storyboards to foster discussion, ideate, and foresee roadblocks, creating an experience that is relative to our users' goals, needs, and expectations.
Wireframes are the architectural blueprint, and mock-ups add personality and induce emotions in our users. The interface must be appealing to all users with a good color scheme, a balanced ratio of content to white space, and purposed placement.
Prototyping and testing designs on the right people are the last and most crucial step. Neutrality is practiced when testing the viability of a solution, never guide or suggest, and let them contribute to the product allowing their feedback to shape the final solution.
Usability issues are even present, and it is impossible to design a perfect interface, the first time. Therefore, I implement the Iterative development of interfaces and the steady refinement of the design, driven by user testing and feedback, to improve usability continuously.
Skills & Deliverables
- Cross-Functional Team Leadership
- User Interviews
- Target Audience Analysis
- Content Strategy
- Business & Data Analysis
- Task Priority & Storyboards
- User Journeys & Workflows
- Personas & User Stories
- Navigation & Architecture
- User-Centric Design Principles
- A/B & Usability Testing
- Agile Methodologies
- Wireframes & Prototypes
- High Fidelity Mock-Ups
- Style Guides & Design Systems
- Brand Strategy
- Responsive Design
- HTML & CSS/SCSS Library
- Accessibility & Compliance
A History of Designing User Experiences
I promote teamwork, excellent communication, evangelizes scalability/future-states, and empower the user to join the UX process and own their journey. Throughout my career, I have successfully launched end-end experiences for over 30+ projects. These involved a variety of industries that ranged from mobile apps, SaaS/PaaS products, B2B enterprise-level applications, and AI/Machine Learning platforms while leveraging Agile/Scrum methodology, SDLC, and Accessibility, and WCAG compliance.
What I am up to now...
Design Leadership Forum Member
January 2020 to Present - Membership
Digital Product UX & Mobile Manager
Capillus | Curallux Brands
December 2019 to Present - Contract Ending Soon
Head of Product
Global Health Choices
January 2015 to Present - Freelance
I work closely with customers and stakeholders to manage the specification and implementation of complex and innovative telemedicine interface solutions. I have proven technical leadership skills with the interpersonal skills to lead and motivate a team. In addition, I have demonstrated a record in the implementation of complex digital interfaces from specification, architecture, RTL, verification, requirements, characterization, and market introduction. I manage a medium size offshore team, product development schedules, and customer communications. My goal is to continue to increase revenue via design modifications to our telemedicine interfaces.Show More Show Less
What I did then...
Director of Product Design & User Experience
November 2017 to December 2019 - FullTime
I was charged with spearheading innovation, user experience, UI, and design QA efforts for our Synergy™ and Savvy™ Platforms. With the help of the support and development team, I built up the product team, collected and interpreted qualitative research data, interpreted the findings to provide a seamless customer journey throughout the SiteZeus® platforms while increasing revenue, continuously improving the user experience and overseeing feature design implementation. My goal was to continue to increase revenue via updating our current workflows, lead designers/PLs on the innovation of new valuable/consumable data features, and while maintaining an accurate pattern library that allows our developers to work quickly and efficiently.Show More Show Less
Principal User Experience Consultant & Team Mentor
Cardinal Solutions Group
June 2013 to December 2017 - FullTime
As a principal designer, I evangelized Cardinal's UX best practices and get involved with business initiatives to help increase revenue. I met with clients, development teams, and business leaders to discuss their vision for new solutions and leverage discovery research, new technologies, to create compelling digital/virtual experiences and user-centered designs. I completed over enterprise 8+ projects, streamlined/managed UX processes, which decreased user research timeframe from avg. 1 week to 2-3 days and created widely implemented comprehensive discovery presentations. While at Cardinal, I led the design and implementation of various POC's, which won the Cardinal over 60% of their yearly revenue.Show More Show Less
Sr. Mobile UX Designer
February 2012 to June 2013 - FullTime
As the lead mobile designer, I led mobile design deliverables and act as the mediator between user needs and business objectives. I would also translate usability and user research findings into a tangible design and communicated design recommendations and rationale to key stakeholders at all levels. While here, I participated and led proof of concepts that won Mad Mobile over one mil in revenue.Show More Show Less
Lead Sr. Interaction & UX Designer
The New York Times Company
August 2010 to February 2012 - FullTime
I developed a UX strategy for the interfaces of the National Newspapers of New York Times Regional Media Group, for both mobile and desktop. During my time with NYT, I was directly tasked with defining key objectives, style guidelines, and best practices as a part of a companywide strategy-focused redesign effort. Increased engagement on more than 12 of the core products by implementing responsive design and establishing a testing model for mobile and native role outs.Show More Show Less
“...She went out of her way to make sure a project was done on time and correctly. If there were questions, she would immediately schedule a time to discuss, and if we discovered UX challenges or issues, she was quick to brainstorm different approaches to the solution...”
Georgina AlexakisSenior UX/UI Design Architect & BA Strategy - Nielsen Company
“...She is able to invent, adopt or absorb others design styles while executing and making them her own. She knows industry design and user experience standards like the back of her hand and can lay the foundation for a scalable product designs and front end code patterns...”
Hannibal BaldwinCo-Founder & CEO — SiteZeus
“Yinnette is one of those hard to find UX types often referred to as 'unicorns'. The industry will you tell you they don't exist, but Yinnette is proof. She commands a room, drives design strategy and direction and creates interactive simulated experiences using lo-fi wire framing, hi-fi visual design and in-broswer coded experiences. ”
Jeff NoyesVice President of User Experience — Nielsen Company
“She is ready to deal with difficult situations and solve the problems on time. She always takes care of the job. Yinnette possesses a winning combination of solid tech skills and business sense, I learned a great deal from her. ”
Brad NewmanUX Practice Manager — Cardinal Solutions
I use industry-standard applications to conduct my user experience studies and product workflows, storyboards, wireframes, and documents.
- Microsoft® Office o365
- Survey Monkey
- Google Analytics
When creating style guides and high-fidelity mock-ups, I prefer to use Adobe Creative Suite, but I can use other design applications if subscriptions not available.
- Adobe® Experience Design
- Adobe® Illustrator
- Adobe® Photoshop
I can build an architecturally accurate application environments that would be integration-ready using NodeJS, NPM, and Gulp, with JSON data.
- CSS | Sass | Less
- Visual Studio
- Gulp | Grunt
Global Health Choices
Product Design of Telecase and Marketing Collateral
With the TechData Marketplace, I had a lot of fun training the on-staff designers to facilitate UX card sorting and task priority sessions.
The Hub was a challenging project as I had to interview users from all of their offices, including facilitating sessions in spanish for their offices in Mexico.
This is a great example of demonstrating the differences between ideal state and MVP for reporting.
This workflow and detailed breakdown of persona permissions has been created over many online sessions with developers and product owner.
While at The Advent Health headquarters, I facilitated a week-long session that included full discovery, interpretation of the research, and high-fidelity mockups.
Outback Steakhouse & Carrabbas
While at Bloomin' Brands I helped create the Dine Rewards and Online Ordering user journeys.
This task priority chart was created during the Canadian user interviews for The Hub project.
Nationally recognized hair growth company on a native mobile app for their product, repair workflows, adding gamification and UX pain points for reporting.
Example of the UX Research sessions I facilitate in order to gain insight into the organizational understanding of a user.
Facilitating a card sorting session to understand how the users mentally group content for the Amerijet.com website.
Created a custom 3D UX Design in Illustrator.